Category: Podcasts
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Intentional Marketing; Talking to a cold audience and optimising your content
PODCAST: Season 5, Episode 40 Too often, I see creators assume their entire audience already knows who they are and what they offer. This mindset can really slow down conversions, especially with cold audiences, who are potential new followers or leads discovering you for the first time. The challenge is not to alienate these cold…
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Unlocking Effective Lead Generation: Finding What Works for You
PODCAST: Season 5, Episode 39 “Lead generation isn’t about what strategy will work for everyone. It’s about finding what works best for you, your business, and your ideal clients.” Mills Gray In this episode of Soul Leaders, host Mills Gray delves into the intricacies of lead generation, offering a fresh perspective on how to approach…
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How to attract your ideal client organically using hooks!
PODCAST: Season 5, Episode 39 In this episode of Soul Leaders, Mills dives into the world of attracting your ideal client organically using social media. By reverse-engineering the client acquisition process, Mills explains the key steps that lead to successful organic lead generation. From creating powerful hooks to writing strong, engaging content, Mills shares strategies…
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The Truth About Lead Generation: What Works and What Doesn’t
PODCAST: Season 5, Episode 37 In this episode of Soul Leaders, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best…
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September Recalibration: Stepping into Success for the Rest of 2024
PODCAST: Season 5, Episode 36 In this episode, we dive into the vibrant energy of September—often likened to a “new school term” for business owners. Host Mills Grey explores how to leverage this renewed sense of focus and momentum to recalibrate your goals for the final stretch of 2024. Whether you’re a business owner juggling…
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Intentional Selling
PODCAST: Season 5, Episode 35 In this episode, Mills dives deep into the concept of intentional selling, a strategy designed to help business owners regain control of their time and energy, especially in a world dominated by social media distractions. If you often find yourself stuck in a cycle of endless scrolling, comparing your business…
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Spicing up your lead generation: avoiding vanilla content
PODCAST: Season 5, Episode 34 In this episode, Mills dives into a crucial but often overlooked aspect of lead generation: your content. Are you guilty of producing vanilla content? Mills breaks down why boring content can stifle your business growth and how to revitalize your approach to attract the right clients. Key Takeaways: Actionable Steps:…
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Why I Decided to Completely Overhaul My Business
PODCAST: Season 5, Episode 33 In this episode, Mills shares a deeply personal story about a monumental decision to overhaul her business. She talks about the fears she faced, the strategic changes she made, and the incredible results that followed. If you’re contemplating a major shift in your business but feel apprehensive, this episode is…
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Mastering Facebook Ad’s for Lead Gen
PODCAST: Season 5, Episode 32 In this final installment, Mills repurposes a previously aired episode to delve into the power of Facebook ads for lead generation. Building on previous discussions about organic growth and collaborations, she emphasizes the importance of having foundational elements in place before investing in paid advertising. Key Points: Practical Advice: If…
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The importance of Borrowing other people’s audiences for effective Lead Generation
PODCAST: Season 5, Episode 31 If you’re ready to generate aligned, high-quality leads that feel easy and natural, Mills has one spot left for one-on-one coaching! Reach out on Instagram @Mills_gray or apply via the link below to start transforming your lead generation process.