PODCAST: Season 7, Episode 36
After 220 episodes, Soul Leaders is coming to an end, and Mills is telling you exactly why. This isn’t a goodbye though. It’s a rebrand. In this personal, unscripted episode, Mills talks through the signs you’ve outgrown your business, why the podcast that started as a lockdown project no longer represents who she’s become as a business owner, and how to know when it’s time to rebrand your business, even the parts that are technically still working. If your business feels stuck even though nothing is really wrong with it, or you’ve been quietly wondering whether you’ve outgrown your own niche, this episode is for you.
Key Topics Covered
- Why Soul Leaders is ending after 220 episodes and becoming The Rebellious Leader
- Why business owners outgrow their niche, identity and offers even when everything is “working”
- The difference between the presenting problem and the real problem in business
- Why Mills believes better questions create better strategy, not the other way round
- How 18 years in business shaped Mills’s philosophy on mindset, identity and change
- What’s actually changing (and what isn’t) about the podcast going forward
Signs You’ve Outgrown Your Business Niche
Mills gets honest about why she’s retiring the Soul Leaders name, even though there’s nothing wrong with it. She explains that a niche, a brand, a business identity, none of it is meant to be permanent. What served you brilliantly a few years ago can quietly stop fitting who you are now, and that doesn’t mean you got it wrong the first time round.
How To Know When It’s Time To Rebrand Your Business
Drawing on nearly 19 years in business, Mills shares the moment she realised her old container no longer matched the work she actually does now. She talks candidly about training in NLP, writing a book, running in-person events, and how all of that quietly reshaped her business until the old name stopped making sense.
Why Your Business Feels Stuck Even When It’s Working
This is the philosophy underpinning Mills’s new direction. She explains why the problem someone brings to her is rarely the real problem, why businesses tend to mirror their founders, and why she believes strategy only lands once the mindset underneath it shifts, not before.
What To Expect From The Rebellious Leader Podcast
Mills reassures long-time listeners that the format isn’t overhauling itself overnight. Still weekly, still Thursdays, still guest interviews and client stories, but expect the conversations to go a little deeper into identity, psychology and the invisible rules business owners don’t realise they’re following.
Questions To Ask Yourself If You’ve Outgrown Your Business
Mills closes the episode with five questions worth sitting with, not answering instantly:
- What in your business was right for a previous version of you but doesn’t quite fit anymore?
- What are you continuing simply because “that’s what I’m known for”?
- If you weren’t worried about confusing anyone, what would you change?
- What part of your business has already completed its job?
- Who are you trying to become while simultaneously protecting who you’ve always been?
Her advice: don’t rush to fix anything. Just notice your answers first.
Resources Mentioned
- Mills’s book, The Rebellious Leader
Let’s Connect!
Come say hi on Instagram, DM me @mills_gray, I love hearing which bit of this landed for you. If you want the full philosophy behind everything you heard in this episode, grab a copy of my book, The Rebellious Leader.