
Business Strategist and NLP Coach for Ambitious Female Founders
I see what you can’t see in your business.
After 19 years of building and running multiple businesses, I help ambitious female founders challenge their thinking, make better decisions and build businesses they actually want.
You’ve already built something successful. Clients are coming in, money is being made, things are working. But perhaps you want more money without more hours. You’ve got a hundred ideas and aren’t sure which direction to take. Or you know exactly what you want to change but, for some reason, you’re not doing it. That’s where I come in.
We look at the whole picture. The business, the strategy, the numbers and the thinking behind your decisions. Sometimes it’s the business model that needs changing. Sometimes it’s how you’re running it. And sometimes it’s the beliefs and patterns keeping things exactly as they are.
I don’t assume I know the answer before we’ve worked out the problem.
That’s the work… Welcome to my world..
“Since working with Mills and making some big changes, I have seen a massive rise in my income. Going from 1k months to 7k+ months and I haven’t even finished yet. This has been the best investment I’ve ever made for my business. Thank you Mills

Hels Palmer
Brand Strategist
Business Strategy and NLP for Ambitious Female Founders
More money without automatically adding more hours.
More freedom without sacrificing your ambition.
More clarity about what you want next, and the confidence to actually do something about it.
Not because you’ve followed another business model. Because you’ve worked out what makes sense for you.

The Bigger Picture
When you’re inside your own business every day, it’s hard to see what’s really going on.
I look at the strategy, the numbers, the offers, the way you work and the decisions you’re making.
We work out what actually needs changing before jumping into another solution.

The Questions You’re Not Asking
I’ll challenge your assumptions, question the rules you’ve been following and tell you when something doesn’t add up.
Not to be difficult (well, maybe occasionally!), but because sometimes one good question changes everything.
Better questions create better strategies.

Strategy That Makes Sense for You
More clients? Better offers? A different business model? A team that takes things off your plate?
We work out what will actually move your business forward, rather than automatically doing what everyone else seems to be doing.
No one-size-fits-all model.

The Mindset Behind the Decisions
Sometimes you know exactly what needs to change, but you’re not doing it.
That’s where my NLP training comes in. We can explore the beliefs, behaviours and patterns that might be influencing your decisions.
Because sometimes the problem isn’t knowing what to do.

From Lightbulb Moment to Action
I love a good breakthrough. But what I love even more is seeing you actually do something with it.
We turn the insights into practical decisions, changes and a plan that works for your business.
Clarity is lovely. Doing something with it is better.

A Business You Actually Want
More money without more hours. A different role. More freedom. Or a completely new direction.
Your ambition doesn’t have to look like anybody else’s.
We build around what matters to you, not somebody else’s definition of success.
Why choose Mills over another coach?
Because I’ve actually built businesses, not just studied them.
I’ve spent 19 years building and running businesses across different industries. I’ve made money, made mistakes, changed direction and learned a hell of a lot along the way.
And I’ve worked with over 200 clients, so I’ve seen how differently businesses can work.
Here’s what you can expect from me:
- I’ll look at the whole picture. Not just your marketing, your numbers or your mindset. We look at what’s actually going on.
- I’ll challenge your thinking. If something doesn’t add up, I’ll question it. Even if it’s something you’ve been doing for years.
- I’ll bring experience, not just theory. I’ve built businesses, managed teams, created different income streams and made plenty of difficult decisions myself.
- I’ll work with both strategy and mindset. I’m an NLP practitioner, but I won’t assume every business problem needs a mindset solution.
- I’ll help you make decisions and act on them. Because a brilliant lightbulb moment is only useful if something changes afterwards.
I’m not here to hand you another formula for success.
I’m here to help you work out what makes sense for you and your business.
Ready to Start building Predictable income?
If you are ready to have some peace in your business, the peace being you know what’s coming in month after month so you aren’t starting at zero then download this free training

Fill out the form to gain access to the 5-minute free training and find out how to convert your clients with your marketing message.