PODCAST: Season 6, Episode 17
Grab your coffee and join Mills today as she wraps up this month’s theme on magnetic marketing. If you’ve ever found yourself in that uncomfortable “please buy from me” energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying “Hell yes, I’m in!”
Last chance to grab the beta offer for the digital product “SOAR: Stand Out And Rise” at £100 off! Price increases after Friday, April 25th.
Key Topics Covered
In this value-packed episode, Mills explores:
- Why “hope is not a strategy” in business
- The problem with random selling and why it creates feast or famine cycles
- How to shift from convincing to attracting your ideal clients
- Creating a natural sales framework based on buying momentum
- Why high-quality clients sense desperation and how it repels them
- The importance of strategic content sequencing to build momentum
Featured Breakdowns
On Sales Energy:
- Why the desperate “please buy from me” energy pushes dream clients away
- The difference between selling to people versus helping people buy
- How authenticity attracts the right clients more effectively than desperation
On Strategic Selling:
- Why randomly posting about offers without context doesn’t work
- How to create content that builds natural buying momentum
- The importance of “sorting” for ideal clients rather than convincing everyone
On Mills’ Journey:
- Her background in sales and why that didn’t automatically translate to success
- Common pitfalls she experienced: discounting out of nervousness, taking misfit clients
- How shifting from scarcity to abundance transformed her business
Resources Mentioned
- SOAR: Stand Out And Rise digital product (special beta pricing ends April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing
- Previous April episodes on magnetic marketing
- Guest expert episode with Ray Dodd S6 Ep 16
Let’s Connect!
- Share your answers to Mills’ audit questions about your current sales process
- Let Mills know your thoughts on the episode
Take Action
- Audit your current conversion rate from discovery calls
- Evaluate how much of your content leads to clients
- Check if you have a systematic follow-up process
- Assess if you have a clear pathway for clients
Remember, as Mills says: “Hope is not a strategy—it’s a recipe for inconsistent income, energy-draining clients, and a business that feels heavy and not fun.”