PODCAST: Season 6, Episode 18
Grab your coffee and join me today as I dive into “The Expert Disconnect” – that moment when your expertise actually creates a gap between you and your ideal clients. If you’re creating amazing offers that aren’t selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they’re speaking a different language than their audience!
Key Topics Covered
In this value-packed episode, I explore:
- Why being too much of an expert can actually harm your sales
- The “Expert Disconnect” trap that affects almost every business owner
- How to bridge the gap between your expert knowledge and what clients actually search for
- Why technical language might be repelling your ideal clients
- Real examples of offer positioning that converts versus expert jargon that confuses
Featured Breakdowns
On The Expert Disconnect:
- Why your deep expertise can make it harder to sell (counterintuitive but true!)
- The five signs you’ve fallen into the Expert Disconnect trap
- My real client example: The nutritionist using terms like “optimising metabolic function” when clients were searching for “how to stop feeling bloated”
On Offer Positioning:
- The striking difference between technical language and client-focused language
- Why adding more bonuses isn’t the solution (and what actually is)
- How to audit your current marketing for expert disconnect issues
On The Free Challenge:
- Day 1: Understanding the Expert Trap
- Day 2: Creating the Bridge Offer
- Day 3: Conversion strategies that work
Resources Mentioned
- Sign up for the FREE “Sell What They Want” 3-Day Private Podcast Challenge (starts May 21st) https://millsgray.kartra.com/page/SWTW
- My 30-day Sprint Program (mentioned as a client success case) https://docs.google.com/document/d/1iQoSFRLkWUA8WzL5_VGgk1xRg7PEvzc5-h80lUKqSGY/edit?usp=sharing
Let’s Connect!
- Come say hi on Instagram (mills_gray)
- Website: www.millsgray.com
Take Action
- Audit your website, sales pages and social content for expert language
- Look for technical terms that might confuse potential clients
- Check if you’re focusing on methodology instead of client outcomes
- Sign up for the free challenge to transform your offer positioning
Remember, as I always say: The deeper your expertise, the harder it can be to sell – but only if you don’t bridge the gap!