PODCAST: Season 6, Episode 16
Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who’s bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who’s ever felt conflicted about charging what they’re worth or struggled with money blocks.
Exciting Announcement
Ray is launching her “Plenty” membership program – an accessible, consistent money mindset support system designed to help you navigate financial challenges no matter what business stage you’re in!
Key Topics Covered
In this value-packed episode, we explore:
- Why women have specific patterns around money and how centuries of conditioning affect our financial decisions
- The concept of “Plenty” versus “Abundance” and why the distinction matters for inclusive wealth
- How we often price for our own money blocks or our clients’ money blocks
- The danger of making financial decisions for your clients based on your assumptions
- Why debt is neutral (yes, really!) and how we judge different types of debt differently
Featured Breakdowns
On Women’s Money Conditioning:
- Ray’s personal journey from financial avoidance to money mindset expert
- How society shifted from “women as caregivers” to “women in the workforce” without addressing underlying conditioning
- Why the societal expectation to be “kind” often prevents women from charging appropriately
- Ray’s “Wheel of Conditioning” framework that identifies eight ways women are conditioned around money
On Authentic Money Coaching:
- Why Ray initially resisted calling herself a “money mindset coach”
- The problem with the “blonde on a beach” money coach stereotype
- How Ray’s approach differs from manifestation-focused money coaching
- The importance of addressing systemic issues alongside personal mindset work
On Pricing Strategy:
- Why “pricing for kindness” can actually hold back the people you’re trying to help
- The powerful shift from seeing higher prices as “expensive” to seeing them as “expansive”
- Ray’s experience with clients on benefits who became six-figure business owners
- The importance of not making financial decisions for your clients based on assumptions
Resources Mentioned
- Ray’s “Wheel of Conditioning” framework
- The “Plenty” membership program for ongoing money mindset support
- Claude AI as Ray’s favorite business tool for structuring her thoughts
- Ectoen Hydro Barrier Serum (Ray’s skincare recommendation!)