PODCAST: Season 6, Episode 19
Grab your coffee and join me today as I dive into “The Expert Disconnect” – that moment when your expertise actually creates a gap between you and your ideal clients. If you’re creating amazing offers that aren’t selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they’re speaking a different language than their audience!
I’m creating a FREE 3-day private podcast challenge called “Sell What They Want” starting May 21st! This isn’t hosted on my regular Soul Leaders platform – it’s a special private podcast experience where I’ll dive much deeper into transforming your content strategy for actual sales. Sign up using the link in the show notes to get access! https://millsgray.kartra.com/page/SWTW
Key Topics Covered
In this value-packed episode, I explore:
- Why posting valuable content alone isn’t enough to generate clients
- The “crickets to clients trap” and how to identify if you’re stuck in it
- The significant difference between content that gets engagement versus content that generates sales
- How to create strategic conversation starters instead of just information dumps
- Mapping a clearer path from content consumption to purchasing
Featured Breakdowns
On Content That Converts:
- Why giving away too much value can actually prevent sales
- How to audit your current content strategy
- The problem with disconnected sales posts that feel awkward
- Why hope is not a strategy for converting followers to clients
On Creating Conversation Starters:
- Examples of posts that activate buying conversations vs. just providing information
- How to transform “magazine article” style content into dialogue
- The dating analogy: why you shouldn’t give everything away upfront
- Creating natural openings for potential clients to reach out
On Streamlining the Path to Purchase:
- The 3-step framework that removes friction from your sales process:
- Create strategic content designed to start conversations
- Directly engage with potential clients in those conversations
- Offer a solution
Resources Mentioned
- Hello Audible – The platform I’m using for my private podcast (link in show notes)
- “Sell What They Want” 3-day challenge – Starts May 21st (sign up link in show notes)
- My Content Spider Web Strategy (mentioned as being covered in the challenge)
Let’s Connect!
- Come say hi on Instagram – I love sending voice note responses to your questions!
- Share this episode to your stories and tag me for a happy dance!
Take Action
- Audit your recent content using the questions I provided
- Identify if you’re stuck in the “crickets to clients trap”
- Transform one of your information-only posts into a conversation starter
- Sign up for the FREE 3-day “Sell What They Want” challenge https://millsgray.kartra.com/page/SWTW
Remember, as I always say: Creating content that gets likes is great, but creating content that converts is what builds your business!