PODCAST: Season 5, Episode 34
In this episode, Mills dives into a crucial but often overlooked aspect of lead generation: your content. Are you guilty of producing vanilla content? Mills breaks down why boring content can stifle your business growth and how to revitalize your approach to attract the right clients.
Key Takeaways:
- Understanding Vanilla Content: Vanilla content is uninspired and bland, leading to boredom for both you and your audience. This results in attracting the wrong clients.
- Client Example: Mills shares a case study of a client who was stuck in a content rut and serving the wrong audience. By shifting her content strategy, she reignited her passion and began attracting her ideal clients.
- Intentional Selling: The importance of being intentional in your marketing messages to attract and resonate with your target audience.
- Identity and Ideal Client: Key questions to ask about your and your client’s identities to create more engaging and effective content.
- Mirroring Client Language: How using your clients’ language can make your content more relatable and impactful.
Actionable Steps:
- Reflect on Your Identity:
- Who are you, and how do you want to show up in your business?
- What words and feelings resonate with you?
- Understand Your Ideal Client:
- Who are they and what characteristics do they exhibit?
- What values drive their decisions and what challenges do they face?
- Revamp Your Content:
- Infuse your personality and spice up your content to stand out.
- Mirror your client’s language to make your messages resonate more deeply.
- Be Intentional:
- Ensure your marketing messages are purposeful and directed towards attracting your ideal clients.
If you’re feeling overwhelmed and want to bring intentionality into your business, Mills is opening up a few spots for one-on-one coaching in September. Reach out to learn more about how you can work together.
