PODCAST: Season 6, Episode 9
Grab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I’m diving deep into the real questions you’ve been sending me. If you’ve been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.
In this value-packed Q&A episode, I explore:
- How to be bold enough to repel the wrong fit clients
- Why authenticity in marketing matters (and how to actually do it)
- My transition from the “Five Ones” approach to a stacked offer strategy
- Using my Spider Web content strategy for efficient content creation
- Real stories about trusting your gut in business relationships
Featured Question Breakdowns
On Authentic Marketing:
- Why being “vanilla” doesn’t serve you or your clients
- The power of using your authentic voice (yes, even if you swear!)
- How showing up as yourself attracts the right clients
- My real example: How using “driven as fuck” in my content attracted the perfect client
On My Offer Strategy:
- Why I moved away from the “Five Ones” approach
- My current offer structure:
- Digital products (£9 – £197)
- New 4-week sprint program
- 4-month and 8-month coaching options
- The importance of creating clear pathways between offers
On Content Strategy:
- My Spider Web content strategy explained link –
- How I turn one piece of content into multiple formats
- Example: Converting a 20-minute podcast into various content pieces
- My tips for efficient content repurposing