PODCAST: Season 6, Episode 10
Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don’t Work
Episode Overview
Grab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don’t work. If you’ve been feeling pressured to follow conventional business models that don’t align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry!
In this value-packed episode, I explore:
- Why cookie-cutter business strategies often fail entrepreneurs
- How I create custom strategies for clients in the same industry with different needs
- The importance of building a business around your natural strengths and energy
- Real success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approaches
- My personal experience dealing with trolls and criticism on business ads
Featured Stories & Breakdowns
On Dealing with Business Trolls:
- My vulnerable moment dealing with critics who misunderstood my business approach
- Why people who have time to write essays in comment sections aren’t growing their own businesses
- The criticism of being “cookie-cutter” that inspired this episode’s topic
On Customised Business Strategy:
- Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathways
- Case Study #2: Yoga instructor trainer who needed to reclaim time while maintaining income
- How different price points and strategies led to similar £8k results for both businesses
- Why individualism is at the core of my coaching philosophy
On Finding Your Aligned Business Model:
- The two-column exercise to identify what energises vs. drains you in your business
- How to build your business model around your natural strengths and operating style
- Incorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessaudit
- Moving away from “vanilla” content to what genuinely lights you up
Special Mention
I just hosted an amazing in-person SAW event! Stay tuned for next week’s episode where I’ll be discussing launching in-person events and the power of face-to-face connections.
Resources Mentioned
- Human design as a tool for business alignment
- The two-column exercise for identifying energy-giving vs. energy-draining activities
Take Action
- Complete the two-column exercise: activities that energise you vs. drain you
- Evaluate how much of your current business model is built around your strengths
- Consider if you’re ready to build a business designed around how you naturally operate
- Rate and review this podcast to help others discover it!