PODCAST: Season 6, Episode 43
Grab your coffee and settle in for this powerful conversation with mindset and performance coach Oli Cooke! We’re diving deep into the real talk about anxiety, subconscious beliefs, and how to scale your business without burning out. If you’ve ever felt like your mind is working against your ambitions, or wondered why success feels so exhausting, this episode is exactly what you need.
Key Topics Covered
In this transformative episode, we explore:
- The courage to collaborate: Why asking for what you want in business matters (and how to handle rejection without taking it personally)
- Oli’s journey from Vietnam to entrepreneurship: How living abroad challenged beliefs that were holding him back in business
- The teacher identity trap: Unlearning “give everything for free” and perfectionism beliefs that don’t serve entrepreneurs
- Subconscious work that actually works: Understanding why meditation and breathwork alone weren’t enough to shift lifelong anxiety
- The reality of morning anxiety: Oli’s raw story of waking up feeling like he’d had three espressos every single day
- Rapid Root Level Shifts method: How combining NLP, metaphor, and precise language creates lasting transformation
- Educational content vs. connection: Why giving too much value can actually position you wrong and keep people from buying
- High performance AND high fulfillment: The philosophy that you don’t have to sacrifice presence for ambition
Featured Insights
On Handling Rejection: Oli shares his brilliant analogy about collaboration requests being like trying different keys in a door – if it doesn’t fit, it’s not personal, it just didn’t fit.
On Subconscious Beliefs: The powerful realization that beliefs formed from seemingly insignificant moments (like a comment from a stranger at age 14) can drive anxiety and hold us back for decades – until we update them at the subconscious level.
On Scaling Without Side Effects: Why the biggest thing holding entrepreneurs back from scaling is the fear that “if it’s stressful now at this level, what will it be like when it’s bigger?” Oli’s approach clears those fears so growth feels safe.
On Educational Content: The hard lesson that posting tons of valuable educational content positioned Oli as a teacher people could learn from for free, rather than someone they needed to invest in working with.
Oli’s Ideal Client
Driven entrepreneurs who are ready to scale their business without the typical side effects of stress, pressure, and anxiety. People who want both high performance AND high fulfillment – who refuse to choose between ambitious goals and being present with family.
Oli’s Services
- Unstoppable: Six-month private coaching program for shifting things at the subconscious level
- VIP Days: Intensive breakthrough sessions
- Digital Products: Including “Breaking Up with Perfectionism”
- Free Mountain View Visualization Audio: Clarifies what’s next and highlights blocks by helping you look back from beyond your achievement
Resources Mentioned
- Rapid Root Level Shifts method (combines NLP, leadership coaching, and rapid resolution therapy)
- Multi-level communication approach (bypassing logic while making sense consciously)
- Timeline therapy for updating subconscious meanings
- Inner child work for releasing festering beliefs
- Inside Out (Disney Pixar film) – mentioned as a brilliant visualization of how the subconscious works
Let’s Connect with Oli!
Instagram: @olicook.coaching Website: https://olicookecoaching.com Free Download: Mountain View Visualization Audio (find link on website) Book a Chat: 15-minute discovery calls available through his website
Key Takeaway
You can have success without the side effects. High performance and high fulfillment aren’t mutually exclusive – they’re both possible when you clear the subconscious conflicts and fears that make scaling feel unsafe. Your goals should inspire and excite you, not own you.
Take Action
- Evaluate your content strategy – are you only educating, or are you connecting and activating your audience?
- Notice what fears or hesitations come up when you think about scaling to the next level
- Download Oli’s free Mountain View Visualization to gain clarity on what’s next
- Ask yourself: what beliefs from past identities (teacher, employee, etc.) might be holding you back in business?
Remember: The mind makes meaning in moments – and those meanings can be updated. What felt true at 14 doesn’t have to drive your decisions at 34.
Loved this episode? Share it to your stories and tag both @mills_gray and @olicook.coaching – we’d love to hear what resonated with you!