PODCAST: Season 6, Episode 42
Hey there! Pull up a chair because today I’m taking you completely behind the curtain of my launch process. We’re going from initial spark of an idea all the way through to hitting publish on a sales page. If you’re someone who has brilliant ideas but struggles to actually execute them, or you’re wondering where your next offer should come from – this episode is made for you.
Exciting Announcement 🎉
I’m hosting What Am I Missing? – a 3-day Telegram audit intensive on November 10th for just £111. This is your chance to get proper one-on-one attention from me without the full consultancy investment. Only a handful of spaces available! https://millsgray.kartra.com/page/O9p2071
Key Topics Covered
In this behind-the-scenes episode, I reveal:
- My strategic framework for deciding what to launch next – spoiler: it’s not just following what everyone else is doing
- How to choose between free vs paid offers and what serves your business goals
- The difference between lead generation, cash injection, and nurture-focused offers
- My complete process from idea spark to sales page creation
- Why I chose a 3-day Telegram group over a traditional workshop
- Launch timing strategy – including how to navigate busy periods like Black Friday
- Content planning for launches – no winging it here!
- The truth about waitlists – when they work and when they don’t
My Launch Process Breakdown
Step 1: Define Your Primary Goal
- Is this for lead generation?
- A cash injection?
- Nurturing existing audience?
- A pathway to your main offer?
Step 2: Consider Your Quarter For Q4, I’m fully booked with consultancy clients, so my focus is nurturing my world for Q1 and creating a cash injection opportunity.
Step 3: Choose Your Delivery Method I reversed engineered my high-touch consultancy model into something accessible for people who haven’t worked with me yet – hence the 3-day Telegram intensive.
Step 4: Find Your Transformation I looked at my in-person event feedback and noticed a common theme: business owners felt like “something was missing” – and that became my offer hook.
Step 5: Plan Your Timing Working backwards from delivery date, considering:
- Busy periods (Black Friday)
- Your own schedule (I had a business retreat early November)
- Ad spend strategy
- Open/closed cart dates
Step 6: Create Your Content Strategy
- Sales page content
- Launch messaging
- Social media plan
- Email sequence
- Ad creative (reels, carousels, static posts)
Featured Offer: What Am I Missing?
This 3-day intensive is for business owners whose businesses aren’t broken – you’re experiencing traction and growth, but something feels slightly off. Perfect if you:
- Have hit publish and gotten okay-ish results
- Feel like you’re slightly outgrowing your current offers
- Are selling out of habit rather than strategy
- Have systems that only work when you’re “really fucking on it”
- Are attracting clients who don’t feel like your next-level match
What You’ll Get:
- 3 days of guided reflection with direct access to me
- Focus on your offers, systems, and ideal client
- No fluff, no modules to sit through – just proper coaching
- The “Mills magic” that my clients always mention
- Preparation to smash Q1 2025
Investment: £111 Dates: November 10-12, 2025
Resources Mentioned
- What Am I Missing? 3-day Telegram intensive details https://millsgray.kartra.com/page/O9p2071
- My in-person event feedback and insights
Let’s Connect!
Come DM me on Instagram @mills_gray if you have questions about launching your own offers or about What Am I Missing! I promise I don’t hold back – you get the full Mills experience even before you work with me.
Take Action
- Review your quarter – what does YOUR business need right now?
- Stop launching what everyone else is launching – get strategic
- Plan backwards from your delivery date
- Trust your gut on what your clients actually need
Remember: I’m not Harry Potter, but there might be a bit of Mills magic waiting for you. Link in bio to grab your space!
P.S. I’ll be doing a follow-up episode after this event wraps to share whether skipping the waitlist was genius or a mistake – stay tuned!