PODCAST: Season 7, Episode 21
Is your content starting to sound like everyone else’s? In this episode, Mills calls out the uncomfortable truth about AI-generated content, why it’s flattening your marketing, and exactly what to do to make your content unmistakably yours again.
What This Episode Covers
AI is brilliant. Mills uses it. But handing your voice over to a robot is costing you clients, and this episode is the wake-up call you didn’t know you needed.
Using a genuinely funny story about laying a patio, a sauna, and a very agreeable ChatGPT, Mills breaks down why AI-generated content all sounds the same, what you’re actually giving away when you feed your frameworks into it, and the three things that will make your marketing stand out again.
Why AI Content Is Killing Your Marketing
- AI is trained on millions of pieces of content, so it produces content that sounds like content. The problem? So does everyone else’s.
- Same hooks, same phrases, same structure. Service providers, coaches, and consultants are all starting to sound like they went to the same school.
- Polish is not the same as real. And people can feel the difference, even if they can’t name it yet.
Three Ways to Get Your Human Back
Your stories are the differentiator. AI cannot tell your stories. It doesn’t know about the client who cried in the car park, the moment something clicked, or the time you got it completely wrong and learned something huge from it. That stuff is yours. Use it.
Your opinions are a marketing strategy. AI is designed to be agreeable, which means it will never say anything that cuts through. The things that make you roll your eyes in your industry, the things you think are total nonsense, the takes you’ve been too scared to share: that’s your marketing.
Use AI as a tool, not a voice. There’s a difference between using AI to tidy up something you’ve already thought about and using AI to think for you. The raw material, the story, the opinion, the lived experience, that has to come from you first.
Your Content Audit (Do This Today)
Mills leaves you with five questions to run through your last month of content:
- When did you last write something that genuinely surprised you?
- What opinion do you hold about your industry that you’ve been too scared to post?
- How much of your content is based on lived experience versus general advice?
- Are you handing your full frameworks into AI and giving your thinking away for free?
- Could a client tell the difference between your content and a competitor’s? What would make it unmistakably yours?
Let’s Connect
Come and tell Mills what you think about this one. Did she predict something, or is she completely off piste?
Instagram: @mills_gray