PODCAST: Season 5, Episode 31
- Recap and Importance of Lead Generation
- Emphasizes the necessity of growing an email list as a cornerstone of business growth.
- Lead generation allows direct communication with potential clients and safeguards against relying solely on social media platforms.
- Collaborations and Borrowing Audiences
- Identify who shares your ideal client but isn’t a direct competitor.
- Examples: A business coach collaborating with a Facebook ad specialist or SEO expert.
- Encourage a growth mindset and view collaborations as mutually beneficial, not competitive.
- Forms of Collaboration
- Summits, panels, in-person events, podcast appearances, and retreats.
- Case Study: A breathwork specialist gained clients by offering sessions at a retreat.
- Practical Tips for Successful Collaborations
- Don’t wait to be asked; proactively seek out opportunities.
- Prepare subjects you can speak on and the value you offer.
- Have a well-crafted PDF or proposal ready to present your collaboration ideas.
- Personal Experience
- Mils shares her experience of being part of a summit, gaining 200 new email subscribers, and converting some into clients.
- Highlights the power of starting conversations to drive conversions.
- Effective Call to Action
- Example: After a training session, invite potential clients to start a conversation by DMing a specific keyword.
- Focus on starting conversations rather than hard selling.
- Encouragement to Collaborate
- Collaborations bring new people into your world and foster business growth.
- Mils invites listeners to share their collaboration stories and reach out for conversations.
If you’re ready to generate aligned, high-quality leads that feel easy and natural, Mills has one spot left for one-on-one coaching! Reach out on Instagram @Mills_gray or apply via the link below to start transforming your lead generation process.