PODCAST: Season 6, Episode 14
Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you’ve ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.
Exciting Announcement 🎉
I’ve created a new digital product called “Stand Out and Rise” – a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £100!
Key Topics Covered
In this value-packed episode, I explore:
- Why what seems like rejection is actually a powerful sign your marketing is working exactly as it should
- How trying to appeal to everyone leads to resonating with literally no one
- The dangers of watering down your personality and avoiding strong opinions in your content
- Why attracting lukewarm prospects leads to clients who drain your energy and relationships you dread
- The mindset shift needed to see unsubscribes as creating space for your dream clients
Featured Breakdowns
On Authentic Marketing:
- My journey from “baby Mills” who was afraid of turning people away to showing up as my full self
- Why being a people-pleaser in your marketing attracts clients who question your worth and pricing
- The freedom that comes from using authentic language (yes, even dropping the occasional f-bomb)
- How calling out “ambitious, driven as fuck” people in my content attracts exactly those clients
On Email Marketing Strategy:
- Why your email list is not a numbers game, but a relationship game
- The data perspective: how unsubscribes actually improve your open rates and engagement
- My “garden” analogy: unsubscribers aren’t weeds being pulled, but a natural process that allows your stronger plants to thrive
- Why bigger isn’t always better when it comes to your audience
On Business Boundaries:
- The importance of clear, communicated boundaries in your marketing
- How sharing when and how you work filters out wrong-fit clients
- The energetic shift that happens when you stop trying to appeal to everyone
- Why I don’t want “40 calls a day” or “just any old Joe” in my business
Resources Mentioned
- New digital product: “Stand Out and Rise” (limited-time beta pricing until April 25th)
- https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing
- Self-paced course with workbooks and easy-to-digest training videos
- Human Design as a tool for maintaining your energy (I’m a Generator!)
Let’s Connect!
- Come into my DMs if you want to chat about this topic @mills_gray
- Share your answers to the reflection questions below
Take Action
Ask yourself these questions:
- When was the last time you expressed a strong opinion in your marketing that may have been polarizing?
- Do you feel energized by most of your clients you’re working with?
- Do you have clear, communicated boundaries and expectations for your audience?
Remember, when the wrong people leave, it creates space for the right people to find you!