PODCAST: Season 6, Episode 12
Grab your coffee and join me today as I dive into the crucial importance of lead generation for sustainable business growth! In this episode, I’m sharing my personal journey with lead generation – from painful early mistakes to recent sold-out launches. If you’re tired of the feast or famine cycle in your business, this episode will give you practical strategies to build a consistent lead generation engine that works even when you’re not actively selling.
Exciting Announcement 🎉
I’ve recently launched the CEO Scale Sprint – a targeted 30-day intensive where we focus on filling a specific gap in your business that will drive immediate results. If you’re looking for focused, transformative support, this could be perfect for you!
In this value-packed episode, I explore:
- Why lead generation is a long-term strategy, not a last-minute effort before launching
- How I transformed from begging for clients to having sold-out launches
- The relationship between lead generation and consistent nurturing
- Breaking the feast-or-famine business cycle with strategic lead generation
- Creating a “superfan system” where people are ready to buy when you launch
Featured Insights
On My Lead Generation Journey:
- The painful story of my first launch “Happy Me” that cost thousands but had zero leads
- How I shifted from focusing on creating offers to building relationships
- My recent successful launches: the in-person SAW event and the CEO Scale Sprint
- Why two years of consistent lead generation created my “overnight success”
On Building Your Lead Generation Engine:
- Why lead generation isn’t just about collecting email addresses
- The importance of attracting your “dreamy as fuck” clients through targeted messaging
- Creating multiple touchpoints for potential clients to experience your expertise
- Building relationships with the right people who become superfans
On Nurturing Your Leads:
- The crucial relationship between lead generation and nurturing
- Creating slick nurture sequences that build relationships on autopilot
- Why consistency matters – showing up with value even when not actively selling
- Understanding that 90% of people who find you today won’t buy today
Action Steps: Audit Your Lead Generation System
Ask yourself these questions:
- Is my primary lead magnet specifically designed for my dreamy client, or is it generic?
- Do I have a consistent nurture system that builds relationships after someone joins my world?
- Am I showing up consistently with value even when I’m not actively selling?
- Do I have multiple touchpoints where potential clients can experience my expertise?
- Am I playing the long game or focused only on immediate conversions?
If you answered “no” to any of these questions, start by creating one strategic lead magnet that’s laser-focused on your dream client’s specific challenges and desired outcomes.
Let’s Connect!