PODCAST: Season 6, Episode 22
Grab your coffee and join me today as I dive into a slightly divisive topic – the infamous 10K months! If you’ve been feeling frustrated about hitting a plateau in your business revenue, this episode is exactly what you need. Did you know that 68% of service providers hit a revenue plateau between 2K-4K per month and stay there for years? I’m sharing how to bridge that gap without working more hours or getting more clients.
Key Topics Covered
In this value-packed episode, I explore:
- The four crucial shifts that took me from struggling at 3-4K to consistently hitting high cash months
- Why working harder isn’t the answer to breaking through your revenue ceiling
- How to create systems that allow you to work less while earning more
- The importance of transitioning from reactive to strategic marketing
- Real examples of how these shifts transformed my clients’ businesses
Featured Shift Breakdowns
Shift #1: From Generalist to Specialist
- Why generic messaging like “business coach helping female entrepreneurs” attracts vague, uncommitted leads
- How to get crystal clear on exactly who you serve and what problem you solve
- Success story: How a social media manager went from hustling at 3K months to having a waitlist and raising her prices by specializing in working with wedding photographers
Shift #2: From Package Pricing to Value-Based Pricing
- The ceiling you hit when charging based on deliverables (6 coaching calls, 10 social media posts)
- Why selling transformation instead of time creates premium pricing opportunities
- How this approach allows you to work with better clients, charge more, and work less
Shift #3: From Manual to Scalable Systems
- Why 90% of businesses have subpar onboarding processes
- How inconsistent client experiences don’t represent premium services
- The importance of streamlined, automated processes at every touchpoint
- How proper systems prevent buyer’s remorse and make you look “super profesh”
Shift #4: From Reactive to Strategic Marketing
- Why “winging it” with your content doesn’t work for bigger cash months
- The value of planning your content while leaving space for responsiveness
- Creating a deliberate approach that consistently brings ideal clients to you
- Building trust before selling through strategic frameworks
Take Action Now
- Identify where your current messaging might be too generic
- Calculate the actual value your services create for clients
- Identify your biggest time drains in your current sales process
- Choose primary and secondary marketing channels and create a plan