PODCAST: Season 6, Episode 21
Grab your coffee and join me today as I dive deep into something close to my heart – the business beliefs that might be keeping you plateaued (not stuck – I avoid that word!). If you’ve been feeling frustrated or like you’re on a hamster wheel going nowhere despite doing “everything right,” this episode is exactly what you need.
Key Topics Covered
In this value-packed episode, I explore:
- Why keeping prices low doesn’t make you accessible – it makes you exhausted
- How to shift from “more content” to “more connection” in your marketing
- Breaking free from the “same-same” trap of offering what everyone else is offering
- The power of differentiating yourself through your unique skills and experience
- Real stories of transformation from my clients who shifted their perspectives
Featured Perspective Shifts
On Pricing:
- From: “I need to keep my prices low to be accessible”
- To: “My high-value service deserves high-ticket pricing”
- Real example: How understanding the ripple effect of your work (like improving a client’s marriage!) can transform how you price your services
On Content Creation:
- From: “More content equals more clients”
- To: “More connection equals more clients”
- My strategy: Creating content that starts conversations rather than just posting links
- Success story: How my client shifted from “link in bio” to “sell by chat” and immediately saw conversions
On Differentiation:
- From: “I need to offer what everyone else in my industry is offering”
- To: “My different is my superpower”
- Case study: How a web designer leveraged her psychology background to create unique packages that attracted her dream clients
Resources Mentioned
- My digital program: Stand Out and Rise
- The 30-day CEO Scale Sprint
- “Sell by chat” strategy