PODCAST: Season 6, Episode 23
Grab your coffee and settle in as I take you behind the scenes of my three-day private podcast launch! From why I chose a podcast format over traditional webinars to how I managed to get 150+ sign-ups whilst sipping gin and tonics in Portugal, I’m sharing all the juicy details. If you’ve been wondering about launching without having everything perfect first, this episode is going to be a game-changer for you.
Key Topics Covered
In this behind-the-scenes episode, I explore:
Why I chose a podcast format over traditional webinars
- How consumer preferences should shape your content strategy
- Why I stick to what works for me and my audience
- Lessons learnt from my successful 12-day Christmas podcast series
The power of selling first, creating later
- Why waiting for perfection kills momentum and cashflow
- Real client example: How one of my four-month clients sold her entire programme before creating it
- The danger of investing in platforms like Kajabi before validating your offer
How I launched whilst on holiday
- Setting up systems for complete automation
- My first experience using Facebook ads for a free event
- Getting crystal clear on sales messaging for both organic and paid strategies
Active listening as your content goldmine
- How 80% of my content ideas come from client conversations
- Real inspiration: The postnatal Pilates instructor who changed everything by shifting her messaging
- Turning client challenges into lead magnets and programmes
Featured Strategy Breakdown
My “Sell First, Create Later” Approach:
- Have your framework and transformation clear
- Know what problems you’re solving
- Build buying momentum before creating all the content
- Use sign-ups and early interest to fuel motivation and cashflow
The Private Podcast Setup:
- Why I upgraded from my Christmas series (hello, proper privacy settings!)
- Creating that VIP experience for sign-ups
- Leveraging what my audience already loves about my content
Quick Implementation Tips
I want you to do a quick audit (and remember, it’s about getting curious, not criticising):
- When was the last time you created an offer based on what your audience is asking for?
- Are you waiting for perfect before launching?
- What systems do you have in place that would allow your business to run whilst you’re away?
- Are you capturing client language to help shape your offers?
- What would “selling first, then creating later” look like in your business?
Resources Mentioned
- My 12-day Christmas podcast series
- Facebook ads strategy for free events
- Private podcast setup and automation systems
Take Action
- Listen to what your clients are actually telling you – your next lead magnet is probably hiding in those conversations
- Consider what format YOU enjoy consuming content in
- Think about one thing you could sell before you create it
- Set up systems that allow your business to run without you
Remember, you don’t have to follow the prescribed way of doing things. Find what works for you and your audience, then double down on that! June vibes are real – it’s like July but without the school holiday chaos. Perfect time to implement these strategies before the summer madness begins!
Resources Mentioned
- My digital program: Stand Out and Rise
- The 30-day CEO Scale Sprint
- “Sell by chat” strategy